News
Throxy raises €5.3 million in seed funding to tackle outbound sales challenges in traditional industries with its outcome-based growth partner model.
London-based Throxy has successfully raised €5.3 million in a seed funding round led by Base10 Partners, with participation from Y Combinator. The company specializes in providing outbound growth services for businesses targeting traditional sectors, aiming to eliminate sales bottlenecks and founder burnout. Throxy's unique model guarantees payment only upon successful meeting bookings, a stark contrast to traditional sales tools.
Key Takeaways
Throxy has raised €5.3 million in a seed round led by Base10 Partners and Y Combinator.
The company focuses on outbound sales for hard-to-reach traditional industries.
Throxy operates on an outcome-based model, charging only for booked meetings.
The funding will be used to scale the team and enhance service delivery.
Addressing the Outbound Sales Stagnation
Pablo Jiménez de Parga Ramos, Co-founder at Throxy, highlighted the stagnation in outbound sales over the past decade, citing diminishing returns and the ineffectiveness of generic automation tools, even those with AI capabilities, in penetrating traditional markets. He explained that these tools often fail to identify and effectively target relevant prospects in sectors like medical, logistics, and manufacturing, where buyers may have limited online presence and key contacts are not readily available on platforms like LinkedIn.
This inefficiency forces sales teams in these industries to spend up to 70% of their time on repetitive prospecting tasks, such as scraping lists, writing emails, and chasing replies, diverting valuable time away from closing deals. Throxy aims to break this cycle by freeing up sales professionals to focus on revenue generation.
Throxy's Outcome-Based Approach
Throxy differentiates itself by combining proprietary data, custom technology, and human expertise to pinpoint and engage overlooked prospects in challenging industries. Unlike competitors who charge for software licenses or seats, Throxy's "no meeting, no pay" model aligns its success directly with its clients' results. This approach has already proven effective, with clients reporting significant improvements.
Client Success and Future Growth
Companies like Imnoo, an AI-powered quoting and cost calculation app for CNC manufacturers, have partnered with Throxy to optimize their outbound strategies. Imnoo reported consistently generating 3-5 qualified meetings per week through Throxy's managed outreach. Niklas Gerlach, COO at Imnoo, commented on the effectiveness of Throxy in initiating meaningful conversations within the complex manufacturing sector.
Throxy's client base, which includes companies in manufacturing, education, and medical sectors such as Imnoo, Santillana, and Pycad, has experienced benefits like an 84% positive reply rate and over 15 hours saved per week on outbound activities. Rexhi Dollau, General Partner at Base10 Partners, praised Throxy for delivering tangible outcomes and serving industries often overlooked by mainstream technology solutions.
With the new funding, Throxy plans to significantly expand its headcount, aiming for a nearly fivefold increase, to further scale its operations and meet the growing demand for its specialized outbound growth services.
